People often find niche research difficult to accomplish. Obliviously, because it is the challenging one. After all, it’s a key to success for small business. And not to forget one simple mistake can be a huge factor for your loss in the future.
But first, let’s have a quick summary on What is Niche Research?
A niche is a highly-specialized market place. Niche Research is a useful approach, which can help businesses to increase their financial gain margins, increase brand loyalty, longer survival due to a less competitive market.
Find out more about Niche Research.
In the world of SEO, everyone starts out from the beginning phase that is Niche Research. But not every people do it in the right way. There are some mistakes that all people do unintentionally while doing niche research.
And I’m sure you don’t want to be that one who does the same mistakes again.
If so then let’s begin the journey of SEO by doing the niche research in the right way.
Here are some mistakes that we should avoid while doing niche research:
#1 A Product Is Not A Niche-
Specific products are not a good example of niche sites. As I have mentioned earlier we should not focus on Specific products as they are too narrow niche.
It’s will be a waste of your time and effort.
For e.g, if your site is totally focused on Mac laptop then your content idea, content strategy will be limited. And I am pretty sure you don’t want to limit your content idea just to Mac laptop.
Therefore better find a problem based or need-based niche that people desperately want a solution for.
Creating a site around people need, creating content that shares solutions, and promoting products that can solve those problem helps you gain more traffic than focusing on specific products.
#2 Balance Between Passion And Profit –
Opting for a niche you’re passionate about or that has more money making opportunities totally depends on your interest.
You may choose either one of them. Perhaps you can choose both.
There is no such rule defined in the SEO world that we can’t have both at the same time.
Ideally, you try to identify a niche where you have some knowledge that is also profitable. There’s no reason to pick one over another. You can find a niche that overlaps both. So that you can enjoy what you are working on and make earning from it.
Isn’t it a great idea!
#3 Following The Dreadful Affiliate Site-
Affiliate marketing is one of the best ways to monetize a website but making affiliate marketing the sole criteria for choosing a niche is a big mistake.
Why? Because it not only limits the long term growth of your site but also gets you in the wrong frame of mind where you are always thinking about promoting your products for the commission instead of the needs of your audience.
Then what should you do?
Remember we should always “market” first, then find or create an offering that serves the market. You should not start with a product and then trying to find people interested in buying it.
The best thing you can do is write a review about those products stating why people should use it or why it is worth to buy.
In fact, there are more people who are willing to learn more about the product before purchasing it.
Rather than forcing them to buy your stuff, you should focus more on telling why it is worth buying. People will eventually buy products if they are really convinced by your review.
Take an example of yourself. Ask yourself do you buy stuff online or offline without doing research? Don’t you always the check review on products left by the other purchaser?
Yes, we all do some research before buying any stuff.
#4 Not Researching The Earning Potential Of A Niche Before Fully Committing To It
You should always choose a niche that matches your interests and doesn’t bore you to death.
But what if the niche you are passionate about doesn’t earn a single penny for you? After all, you’re into this niche marketing business to make money.
Thus it’s crucial to evaluate the earning potential and the available money-making opportunities in a niche before fully committing to it.
And even thousands of leads will be useless for you if there aren’t enough ways to make money in your niche.
Prevention is better than cure. The famous slogan that we all should implement in our life.
You should have a full analysis of your niche market before diving into conclusion. Not identifying what your market is looking for, where they’re looking and how to talk to them can be like you’re just taking a stab in the dark.
#5 Not Thinking Of Long Term
I know everyone is hungry about making more money as quickly as possible. So most people think of the short term rather than long term goal. But my dear friend though you may earn money in a short amount of time but it wont last for long.
You may say there’s a lot of trendy micro-niche topic and people are earning pretty good bucks out of it. Why shouldn’t I follow?
The meaning of trend is “popular at a certain point in time”. It’s a clear cut by the meaning itself. You will earn the money only for a certain point in time because the tend will be gone one day. You’re building a business that lasts long and you want to generate income for many years to come. Don’t forget that you’re investing in your own business both money and time for financial independence.
Are You Ready To Choose the Right Niche?
Executing Niche research takes some time and patience. It’s vital that you take that time and think about the terms you really want to rank for.
You just need to avoid the obvious mistakes that I’ve mentioned in this post and focus on choosing a niche where you can create lots of value for your readers on a regular basis.